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Cricket prima Virat Kohli has been named India's astir invaluable personage successful the first-ever Fortune India-Interbrand Most Valuable Celebrities list. Kohli tops the rankings with a marque worth of Rs 3,542 crore.The list, released by Fortune India successful concern with planetary marque consultancy Interbrand, measures personage marque worth based connected factors specified arsenic engagement, trust, affinity, distinctiveness and wide influence.The apical 10 astir invaluable celebrities connected the database are Virat Kohli, Shah Rukh Khan, Priyanka Chopra Jonas, MS Dhoni, Ranveer Singh, Akshay Kumar,
Amitabh Bachchan
,
Sachin Tendulkar
,
Alia Bhatt
and Allu Arjun.
Virat Kohli leads the rankings
According to the study, Kohli's monolithic societal media following, beardown transportation with fans and accordant representation arsenic a high-performance jock person helped him go the country's astir invaluable personage brand.The study besides highlighted his absorption connected wellness and fitness-related endorsements, which has strengthened user spot successful his brand.
Shah Rukh Khan and Priyanka Chopra follow
Bollywood superstar Shah Rukh Khan secured the 2nd presumption with a marque worth of Rs 3,017 crore.The survey noted that Shah Rukh's agelong relation with brands, including his 25-year concern with Hyundai, has made him 1 of India's astir trusted personage endorsers.Global icon Priyanka Chopra Jonas ranked 3rd with a marque worth of Rs 2,507 crore.
The study credited her occurrence to her enactment arsenic an actor, entrepreneur, capitalist and producer, on with her increasing planetary presence.
MS Dhoni, Ranveer Singh and Akshay Kumar among apical 10
Former India skipper MS Dhoni is 4th connected the database with a marque worth of Rs 2,141 crore. Despite retiring from planetary cricket, Dhoni remains 1 of the astir trusted personage endorsers successful the country.Actor Ranveer Singh ranks 5th with a marque worth of Rs 2,077 crore, portion Akshay Kumar is sixth with a marque worth of Rs 2,064 crore.
The study noted that contempt caller box-office disappointments, Akshay continues to bask beardown marque trust.Veteran superstar Amitabh Bachchan secured the seventh spot with a marque worth of Rs 1,933 crore.
Sachin Tendulkar, Alia Bhatt and Allu Arjun implicit the list
Cricket fable Sachin Tendulkar ranks eighth with a marque worth of Rs 1,676 crore. Years aft retirement, helium remains 1 of India's strongest personage brands.Alia Bhatt is the lone pistillate successful the apical 10 isolated from Priyanka Chopra. She ranks ninth with a marque worth of Rs 1,606 crore.At No. 10 is Allu Arjun with a marque worth of Rs 1,522 crore. The Pushpa prima scored highly connected instrumentality engagement, affinity and marque distinctiveness, making him 1 of the fastest-growing personage brands successful India.
