Rs 579.06 crore! Apollo Tyre to sponsor Indian team; outbid Canva, JK Cement

New Delhi: Apollo Tyres volition beryllium the caller jersey sponsor of the Indian cricket squad and volition beryllium shelling retired astir Rs 4.5 crores per bilateral game, importantly up from the Rs 4 crore erstwhile sponsors Dream11 were paying. The sponsorship play is acceptable to tally until March 2028 with arsenic galore arsenic 130 fixtures falling successful that period.With India owed to play 141 matches during the tenure - 121 bilaterals and 20 successful the ICC - Apollo Tyres volition fork retired Rs 579.06 crore. At a palmy bid of Rs 4.5 crore per bilateral crippled and Rs 1.72 crore for each ICC fixture, Apollo Tyres' wide bid was the highest."The accomplishment of Apollo Tyres arsenic our caller sponsor is simply a testament to the hard enactment and accordant show of our teams. We are excited astir this being Apollo's archetypal large sponsorship successful India cricket, which speaks volumes astir the sport's unparalleled scope and influence.

This is much than a commercialized agreement; it's a concern betwixt 2 institutions that person earned the spot and respect of millions," BCCI Secretary Devajit Saikia said.

TimesofIndia.com has learnt that Canva and JK Cement were the different 2 bidders who came to the table. It is further understood that Birla Optus Paints seemed keen to put but didn't privation to enactment successful a bidding process.

The bidding process for the jersey sponsorship happened connected September 16.

BCCI had invited bids for Expression of Interest for Indian team's Lead Sponsor Rights connected September 2. In that release, the Indian cricket committee had made it wide that gaming, betting, crypto and baccy brands were prohibited from bidding. Athleisure and sportswear manufacturers, banking, fiscal companies, non-alcoholic acold beverages, fans, mixer grinders, information locks and security companies were besides not beryllium eligible.Sponsorship bidders for Indian cricket team's jersey

There was an contiguous request to look for a caller sponsor aft Dream11 made an exit owed to the government's Promotion and Regulation of Online Gaming Act 2025 which impacted the marque and its operations astatine a ample level.The Indian cricket squad are presently playing without a jersey sponsor successful the ongoing Asia Cup 2025 successful Dubai and Abu Dhabi.