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Tim Cook, aft 15 years of starring the 1 of the world’s astir influential user tech giant, is officially stepping down arsenic CEO of Apple. Cook, who famously succeeded co-founder Steve Jobs successful 2011, volition modulation to the relation of Executive Chairman, handing the reins to hardware main John Ternus.
He leaves down a institution that has been fundamentally transformed, acknowledgment to a enactment of palmy products and singular numbers the institution achieved nether his leadership.Here is the communicative of his tenure, told done the numbers that defined it.
$3.66 Trillion: A decennary of growth
When Cook took implicit successful August 2011, Apple was valued astatine $350 billion. Today, its marketplace headdress sits astatine astir $4 trillion. Under Cook’s watch, Apple’s worth grew tenfold, making it larger than the full system of the UK, arsenic per Bloomberg.
The ‘profit explosion’ astatine 699%
Despite planetary proviso concatenation crises and a cooling smartphone market, Apple’s nett income deed $112 cardinal successful 2025. That is an 800% summation compared to the twelvemonth earlier Cook took implicit – achieving this by shifting Apple’s absorption toward “Services” (like the App Store and iCloud) and expanding the Apple ecosystem.
2.5 cardinal progressive devices
Apple present has an installed basal of much than 2.5 cardinal progressive devices globally. He built a cohesive ecosystem that keeps users locked successful with radical purchasing products similar the iPhones, Apple Watch, iPads, MacBooks, Mac PCs and more.
540 Apple Stores worldwide
Cook inherited a respected retail helping and expanded it by astir 200 stores. Most notably, helium conquered China, wherever Apple present operates 50 stores. This beingness allowed Apple to thrive successful the world’s biggest smartphone market.
The ‘New Normal’ for pricing
Under Tim Cook, Apple tested the “thousand-dollar boundary,” and successfully convinced consumers to wage premium prices for “Pro” versions. This strategy helped Apple past spot shortages that crippled its competitors successful 2025 and 2026.
15,000 metric tons: The greenish initiative
Cook made environmentalism a halfway portion of Apple’s brand. By redesigning packaging, the institution avoided 15,000 tons of integrative implicit 5 years, which is astir the value of 500 cardinal h2o bottles. The latest MacBook Neo is the company’s greenest yet, with 60% recycled materials.
Apple’s ‘Spaceship’ Campus
Speaking of ‘Green’, the futuristic Apple Park office was a imagination of Steve Jobs, but Cook brought it to beingness successful 2017. The monolithic 175-acre field is powered wholly by renewable vigor and serves arsenic the iconic backdrop for the company’s celebrated merchandise motorboat videos.
Apple Watch: Smartwatch supremacy
Launched successful 2015, the Apple Watch was Cook’s archetypal large caller merchandise line. By the extremity of 2025, it held a 32% planetary marketplace share. In fact, Apple Watch marketplace stock has ne'er been ‘second’ since its launch. The wearable anchored Apple’s determination into the wellness and fittingness sector, increasing faster than immoderate of its rivals.In that quarter, planetary smartwatch shipments roseate 4% YoY successful Q4 2025. Apple led shipments with 32% marketplace share, followed by Huawei astatine 13%.
Moreover, among the apical 5 brands, Apple recorded the fastest YoY maturation astatine 15% and remained the shipment leader, arsenic per Counterpoint Research data.
The ‘AirPods’ phenomenon
If Apple Watch was not enough, Apple launched AirPods successful 2016. Within 2 years, they captured 60% of the genuinely wireless earbud market, according to Counterpoint Research’s Hearable Market Tracker for Q4 2018. They became a taste improvement and a multi-billion dollar concern successful their ain right.
M1: The spot independence
In 2020, Cook oversaw Apple moving from Intel with the motorboat of the M1 chip. By designing its ain processors, Apple created MacBooks with record-breaking artillery beingness (up to 18 hours of video) and show that forced the full semiconductor manufacture to play catch-up.
